About us

A big, warm welcome to The Pink Palette. I’m Nidhi Bafna, the face and heart behind this brand, and I thought it’s only fair you know the story behind these clothes you’re about to fall in love with.

Well, for me, it’s not just a brand. It’s a journey that started years ago with my first baby, Dyeify, and has now evolved into something more refined, more personal, and closer to who I am today.

The Pink Palette is born from a love for breathable, beautiful clothing that feels as good as it looks. Each design is made to be versatile — easy to wear from morning to evening, styled your way, and gentle on your skin. We believe fashion should be comfortable, stylish, and a reflection of you. With every piece, we aim to bring together simplicity, style, and the joy of dressing well, so you can feel confident every single day.

The name comes from a mix of my roots and my heart. Jaipur — the Pink City — has always been home to me in spirit, and pink has always been my colour. “Palette” symbolises endless possibilities, like a board of shades waiting to be turned into something beautiful. Together, it’s my way of bringing a softer, modernised version of my past work into the present, with all the lessons I’ve learnt along the way.

I’ve always believed cotton is magic — breathable, versatile, and gentle on the skin. It’s the fabric I personally live in, whether it’s for attending a dinner, or just lounging at home. So, The Pink Palette is my ode to this comfort, blending traditional Indian block prints with modern silhouettes you can actually wear every single day.

What makes us special?
We keep things simple:

  • Everyday-friendly designs that feel good on your skin.
  • Breathable, pure cotton that’s easy to care for.
  • A touch of heritage in every print, reimagined for today’s wardrobes.
  • Small-batch production, so your outfit feels unique — not mass-made.

The Pink Palette is for the woman who notices and cherishes the tiniest details — the way a fabric falls, the softness of a seam against her skin, the care stitched into every edge. She values comfort as much as beauty, and she knows that love is in the small things — the prints that carry stories, the colours that lift her mood, and the clothes that feel like they were made just for her.

So that’s us — a brand built to make you feel at home in your own skin. If you ever have a thought, a question, or simply want to share how our pieces feel on you, our inbox, WhatsApp, and DMs are always open. Here’s to clothes that make every day feel a little softer, a little brighter. 💕